At Apple, I contributed to defining the interaction models and motion systems that shaped how hundreds of millions of users experience iOS — work that sat at the intersection of UX strategy, product design, and motion systems.
As a core contributor to the iOS 7 redesign — the most significant shift in Apple's software history — I led the UX design of key system interfaces including Control Center, AirDrop, and the Weather application's immersive environmental stages. This work required deep thinking about user mental models, interaction hierarchy, and how motion could communicate system state and guide user attention without adding cognitive load. Beyond the OS, I translated product strategy into user-facing experience for global launches, from retail installations to keynote presentations that introduced new Apple technology to the world.